Tech
July 27, 2026

Ref.

072726-01
Product Engagement & Lifecycle Specialist
Mong Kok

Key Responsibilities

  • Onboarding & Activation: Lead product discovery and requirements for onboarding, activation, engagement, retention, and re‑engagement experiences.
  • Product Concepts: Develop product concepts, user stories, acceptance criteria, customer journeys, interaction logic, edge cases, and prototypes for features and enhancements.Requirements Translation: Translate user needs and business outcomes into clear product requirements and prioritised backlog items.
  • Cross‑functional Collaboration: Partner with Product Design and Engineering to validate feasibility, refine solutions, and deliver intuitive product experiences.Data & Research: Use customer research, behavioural data, product usage, and market insights to identify opportunities across the end‑to‑end user experience.
  • Success Metrics: Define success metrics, evaluate launch performance, and recommend evidence‑based iterations.
  • Experimentation: Plan and support A/B tests, prototypes, and structured experiments to validate product hypotheses.
  • Roadmap Contribution: Contribute to product roadmap planning and prioritisation, coordinating delivery from discovery through release and post‑launch improvement.

Requirements

  • Education: Bachelor’s degree or equivalent professional experience.
  • Experience: 5+ years in product management, product ownership, product engagement, product growth, or UX‑focused product roles for digital/mobile products (3+ years considered for exceptional candidates).
  • Product Thinking: Strong product thinking, logical reasoning, and structured problem‑solving skills.
  • Documentation Skills: Experience producing product requirements, user stories, acceptance criteria, process flows, and wireframes using Axure, Figma, or similar tools.
  • Lifecycle Knowledge: Good understanding of product development lifecycle, agile delivery, product discovery, prioritisation, and experimentation.
  • Data Analysis: Data‑informed decision‑making skills, with confidence reviewing product dashboards, user behaviour, and experiment results.
  • Communication: Excellent English communication and stakeholder‑management skills.
  • Work Rights: Full Australian work rights.
  • Gamification & Engagement: Experience designing gamification, loyalty, achievements, challenges, personalised journeys, or other engagement‑oriented product features.
  • Industry Background: Background in gaming, fintech, digital entertainment, subscription services, marketplaces, or other consumer applications.
  • Analytics Tools: Hands‑on experience with SQL, product analytics tools, experimentation platforms, or behavioural data.
  • Lifecycle Design: Familiarity with onboarding, feature adoption, retention, lifecycle design, and customer segmentation.
  • Multi‑region Delivery: Experience delivering products in multi‑region, regulated, secure, or transaction‑intensive digital environments.

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Product Engagement & Lifecycle Specialist

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