Tech
July 30, 2026

Ref.

073026-02
Product Engagement & Lifecycle Specialist
Mong Kok

Responsibilities

  • Design product experiences that improve activation, feature adoption, engagement, and retention
  • Own product discovery and requirements for onboarding, activation, engagement, retention, and re‑engagement experiences
  • Develop product concepts, user stories, acceptance criteria, customer journeys, interaction logic, edge cases, and prototypes for features and enhancements
  • Translate user needs and business outcomes into clear product requirements and prioritised backlog items
  • Partner with Product Design and Engineering to validate feasibility, refine solutions, and deliver intuitive product experiences
  • Use customer research, behavioural data, product usage, and market insights to identify opportunities across the end‑to‑end user experience
  • Define success metrics for product initiatives, evaluate launch performance, and recommend evidence‑based iterations
  • Plan and support A/B tests, prototypes, and structured experiments to validate product hypotheses
  • Contribute to product roadmap planning and prioritisation and coordinate delivery from discovery through release and post‑launch improvement

Requirements

  • Bachelor’s degree or equivalent professional experience
  • 5+ years of experience in product management, product ownership, product engagement, product growth, or a user‑experience‑focused product role for digital or mobile products; 3+ years may be considered for exceptional candidates
  • Strong product thinking, logical reasoning, and structured problem‑solving skills
  • Experience producing product requirements, user stories, acceptance criteria, process flows, and wireframes using Axure, Figma, or similar tools
  • Good understanding of the product development lifecycle, agile delivery, product discovery, prioritisation, and experimentation
  • Data‑informed decision‑making skills, with confidence reviewing product dashboards, user behaviour, and experiment results
  • Excellent English communication and stakeholder‑management skills, with full Australian work rights
  • Skills in data analysis using SQL and Figma for basic comparison

Nice to Have

  • Experience designing gamification, loyalty, achievements, challenges, personalised journeys, or other engagement‑oriented product features
  • Background in gaming, fintech, digital entertainment, subscription services, marketplaces, or other consumer applications
  • Hands‑on experience with SQL, product analytics tools, experimentation platforms, or behavioural data
  • Familiarity with onboarding, feature adoption, retention, lifecycle design, and customer segmentation

Quick Apply:

Product Engagement & Lifecycle Specialist

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