Tech
July 30, 2026
Ref.
073026-02
Product Engagement & Lifecycle Specialist
Mong Kok
Responsibilities
- Design product experiences that improve activation, feature adoption, engagement, and retention
- Own product discovery and requirements for onboarding, activation, engagement, retention, and re‑engagement experiences
- Develop product concepts, user stories, acceptance criteria, customer journeys, interaction logic, edge cases, and prototypes for features and enhancements
- Translate user needs and business outcomes into clear product requirements and prioritised backlog items
- Partner with Product Design and Engineering to validate feasibility, refine solutions, and deliver intuitive product experiences
- Use customer research, behavioural data, product usage, and market insights to identify opportunities across the end‑to‑end user experience
- Define success metrics for product initiatives, evaluate launch performance, and recommend evidence‑based iterations
- Plan and support A/B tests, prototypes, and structured experiments to validate product hypotheses
- Contribute to product roadmap planning and prioritisation and coordinate delivery from discovery through release and post‑launch improvement
Requirements
- Bachelor’s degree or equivalent professional experience
- 5+ years of experience in product management, product ownership, product engagement, product growth, or a user‑experience‑focused product role for digital or mobile products; 3+ years may be considered for exceptional candidates
- Strong product thinking, logical reasoning, and structured problem‑solving skills
- Experience producing product requirements, user stories, acceptance criteria, process flows, and wireframes using Axure, Figma, or similar tools
- Good understanding of the product development lifecycle, agile delivery, product discovery, prioritisation, and experimentation
- Data‑informed decision‑making skills, with confidence reviewing product dashboards, user behaviour, and experiment results
- Excellent English communication and stakeholder‑management skills, with full Australian work rights
- Skills in data analysis using SQL and Figma for basic comparison
Nice to Have
- Experience designing gamification, loyalty, achievements, challenges, personalised journeys, or other engagement‑oriented product features
- Background in gaming, fintech, digital entertainment, subscription services, marketplaces, or other consumer applications
- Hands‑on experience with SQL, product analytics tools, experimentation platforms, or behavioural data
- Familiarity with onboarding, feature adoption, retention, lifecycle design, and customer segmentation
Quick Apply:
Product Engagement & Lifecycle Specialist
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